Sales first. Everything else follows.
A focused plan to build the minimum viable sales engine that turns existing production capacity into one additional qualified booking per month.
Every prospect routes through Bill personally. When Bill is busy, the lead stalls. The business cannot scale beyond one conversation at a time.
Prospects cannot explore packages, capacity, or event types without a conversation.
Every estimate is built from scratch, consuming senior time on repetitive scoping.
Major venues, audience scale, and past events are not visible to new buyers.
There is no structured intake, so interested prospects drift away unanswered.
Innerphase does not need dozens of new customers. It needs one incremental qualified booking per month.
| Scenario | Monthly | Annual (illustrative) |
|---|---|---|
| Current baseline | 1 x $5,000 | ~$60,000 |
| Target increment | +1 x $5,000 | ~+$60,000 |
Figures are illustrative based on information provided. They are not audited revenue projections.
Replace owner-dependent sales with a structured digital funnel.
Search / referral / partner
Website with clear packages and proof
Structured "Plan Your Event" form
Qualified lead with event details already captured
Quote and close
Customers do not want to choose speakers, cables, and truss. They want a solution for their event type and size.
Communicate scale, credibility, and event types immediately. Primary CTA: Plan Your Event.
Audio, lighting, staging + truss, video, technical production.
Small event, corporate / gala, concert, festival / large event, custom.
Structured form: event type, date, venue, attendance, requirements, budget.
| Phase | Sales Focus | Timing |
|---|---|---|
| Phase 1 | Sales-ready website, packages, lead form, proof framework | ~6 weeks |
| Phase 2 | SEO / local search / Google Business to feed the funnel | After Phase 1 |
| Phase 3 | CRM, automated intake, follow-up, lead scoring | After Phase 2 |
| Phase 4 | Equipment inventory and job allocation to protect margins | After Phase 3 |
| Phase 5 | Paid search, partnerships, corporate accounts | After Phase 4 |
A commercial relocation and equipment reorganization are valuable, but they are not prerequisites for sales.
A commercial relocation is not required for Phase 1. It becomes more justifiable once revenue improves.
Sales-ready website, positioning, service architecture, event packages, lead-capture form, basic analytics, search-ready structure, case-study framework.
Payment terms: 100% upfront to begin. Optional hosting, management, and SEO retainers available after launch.
The goal is simple: build the infrastructure that turns more of Innerphase's existing capacity into revenue.